Grasp Advertising
1001 State Street
Erie, Pa 16505
1.800.GRASPAD

This semester Topics in Media, a Communication Arts class at Allegheny College focused on the Introduction to Advertising and Marketing. As a hands on introduction to marketing, promotions and advertising perspectives, this class discussed a variety of media tools used in the field.  For example direct marketing, advertising, public relations, and sales promotion to name a few, all utilized in the world of Marketing and Advertising.  The class taught students about various advertising agencies and what key positions and strategies are needed to run a successful agency.  Current leaders in these industries were brought in to speak about what it takes to be successful in advertising, promotion, and the marketing fields.  The class was divided into teams, later named separate agencies, where each group was given marketing and publicity issues that they had to solve.  The projects included creating an advertising firm, reposition McKinley’s food court, and finally creating a new website for Allegheny College.  Implementing what was learned in class, each of these projects created a realistic approach to the assignments.  

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A Special Thank You:
To all of those outside the Grasp team who helped in creating our work, Helen McCullough, Ron Simko, Jason Andracki, Michael Richwalsky, Scott Friedhoff, and Ishita Sinha Roy