To continue on with a classic brand with an established identity
Listerine Ad
The
Challenge:
To continue on with a classic brand with an established
identity
Diagnosis:
As is proven by American Express, the Superman identity
has become an established facet of pop culture. Although the ad does not directly
claim that Listerine works "as fast as a speeding bullet," the implication
is still there, and Listerine is continued as a recognized brand.
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