The Challenge...
To create
an advertising campaign for advertising itself. When faced with the campaign,
Blue Dog took a number of thoughts into consideration.
The average consumer is savvier than ever-- and any good business would recognize
that. They would be smart and streamlined, ready to leap above advertising
as usual. And so we gave them advertising as unusual.
Diagnosis:
The ad elevates advertising in general as something
greater, as an art form rather than a media outlet. In this view, the ads
goal is meant to enrich society, rather than trying to control it.
Furthermore, this method of using the fine arts to promote advertising has other uses as well. Since there is no shortage of great art, the ads can be customized to fit different tastes, or even applied to foreign countries as well.
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