Financial Breakdown

PRINT: *All ads are full page, full color*

Phase One: Winter Sports                                                                               Budget:  $600,000.00

    Magazines:
            TransworldSnowboarding
            Freeze
            Powder
            SuperTrax
            SnowGoer
            SG
            Axis

Approximately 9,800.00/insert
            $600,000.00/$9,800.000 = 61 inserts (most of which will fall in Jan, Feb, Mar)

Phase Two: Spring Sports                                                                                Budget: $420,000.00

    Magazines:
            TransworldMOTOcross
            Racer X Illustrated
            Dirt Rider
            Ride BMX
            TransworldBMX
            MXRacer
            Thraser

Approximately 7,400.00/insert
            $420,000.00/$7,400.00 = 56 inserts (most of which will fall in Oct, Nov and Dec)

Phase Three: Summer Sports                                                                          Budget: $500,000.00

    Magazines:
            TransworldSurf
            Surfer
            Surfing
            Windsailing
            Wakeboarding
            Level X
            Stance

Approximately 8,300.00/insert
            $500,000.00/$8,300.00 = 60 inserts (most of which will fall in July, Aug and Sept)

Phase Four: Fall Sports                                                                                   Budget: $350,000.00

    Magazines:
            DailyBread
            Skateboarder
            TransworldSkateboarding
            SLAP
            SG
            Stance

Approximately 7,200.00/insert
            $350,000.00/$7,200.00 = 48 inserts (most of which will fall in Apr, May and June)

Print Budget:
    Phase One:     $500,000.00
    Phase Two:     $420,000.00
    Phase Three:   $500,000.00
    Phase Four:    $350,000.00

Total: $1,770,000.00

Web:: *All ads are either Box or Pop-up*

Phase One: Winter Sports                                                                              Budget: $300,000.00

    Websites: Websites of all magazines listed in Print Media Phase One
            EXPN.com
            transworldmatrix.com
            boardtheworld.com
            snowmobilenews.com

Approximately 15.00 CPM
            $300,000.00/$15.00 = $20,000 X 1000 = 20,000,000 hits

Phase Two: Spring Sports                                                                              Budget: $275,000.00

    Websites: Websites of all magazines listed in Print Media Phase Four
            EXPN.com
            transworldmatrix.com

Approximately 15.00 CPM
            $275,000.00/$15.00 = $18,333 X 1000 = 18,333,000 hits

Phase Three: Summer Sports                                                                        Budget: $300,000.00

    Websites: Websites of all magazines listed in Print Media Phase Three
            EXPN.com
            wakeworld.com
            transworldmatrix.com

Approximately 15.00 CPM
             $300,000.00/$15.00 = $20,000 X 1000 = 20,000,000 hits

Phase Four: Fall Sports                                                                                 Budget: $250,000.00

    Websites: Websites of all magazines listed in Print Media Phase Four
            EXPN.com
            boardtheworld.com
            transworldmatrix.com

Approximately 15.00 CPM
             $250,000.00/$15.00 = $16,666 X 1000 = 16,666,000 hits

Web Budget:
    Phase One:     $300,000.00
    Phase Two:     $275,000.00
    Phase Three:   $300,000.00
    Phase Four:     $250,000.00

Total: $1,125,000.00

Other Expenditures Budget:
    Out of Home:                            $175,000.00
    Sponsorships/ Donations:           $250,000.00
    Billboards:                                 $150,000.00
    Miscellaneous Outdoor Media:  $175,000.00

Total: $750,000.00

Creative Budget: $605,000.00 for photography, design and layouts, as well as company costs.

Marketing Budget: $750,000.00 for research and development, as well as for policing the success of                                         the campaign.

Total Budget Breakdown:
    Print Media     $1,770,000.00
    Web Media     $1,125,000.00
    Other Media    $750,000.00
    Marketing        $750,000.00
    Creative           $605,000.00

Total Cost: $5,000.000.00

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